Visual Merchandiser: Have you ever wondered why garments showcased in display-windows fascinates you most ! Well, the secret is that they are put their by visual merchandisers, whose job is to create visual appeal and attract customers.
Visual Merchandisers are responsible for conceptualizing, designing and implementing window and in-store displays for both online and brick and mortar retail stores. Visual Merchandisers must combine their artistic flair and creativity with technical know-how to set up displays that catch the eye and appeal to the senses of their target customers in order to:
(1) create and maintain an image for a department or store that resonates with their target customers,
(2) increase customer traffic in the store, and
(3) guide their customers browsing through merchandise placement and store layout to result in an eventual sale.
Visual Merchandisers may also oversee or have input into the design and layout of a store or department, tradeshow displays, fashion showrooms, and any other areas where the store’s apparel and accessories are displayed, promoted, or sold.
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