The market of home commodities and appliances is the main thrust behind most of the
industrial, commercial and business activities we see going around us. Home segment is
generally the end of the line consumer segment, meaning that all the goods and services
that are produced in the economy are finally utilized for the home consumers.
There are innumerable lines of goods and commodities that are produced for direct use
of home consumers. From kitchen ware, to furniture to home appliances,electronics goods, household durables the list is endless.
The size of the home business is in hundreds of billions of dollars world over. This gment
is most dynamic and buzzing some of the biggest global corporations and countless small
players competing together.
Characteristically home business segment is a fast moving consumer goods market. This
implies that commodities expire here soon and there is a continuous flux of buying and
purchasing, keeping the market and business on move.
In recent years the home market is going out of individual retailers and distributors to
mega retail chains like Wall Mart, Kroger and Metro AG. It has caused a major shift in
business strategies for the large manufactu-ring houses as well as varied options for